Diary study HBB-Next
In December 2011, we carried out a diary study as part of the HBB-Next project. 12 households participated in a diary study for a three-week period. They were asked to record media usage and communication behavior while watching TV or video. In the weeks following the diary study, semi-structured interviews were held at the participants’ homes to discuss and clarify what participants had recorded in their diaries. These interviews were transcribed and coded in NVivo. We reported the qualitative results concerning, second-screen uses, viewing modes, social media, devices, content (genre), discovery, and communication. Then, we formulated what these results imply for the design of future TV experiences.
Making Things Visual
Last week I (Ben Hagenaars) followed a thought provoking lecture by Bas Raijmakers at the FAK in Brussels. He is the co-founder of design research agency STBY in Amsterdam & London. He explained his view on what it means to be doing design research. A very interesting topic considering I started my own PhD in design research this year. I have tried to capture his presentation in some sketch-notes.
Bas started by explaining his background. He did a master in Communication Sciences at the University of Amsterdam where he developed his fascination for how people use media & technology. During his Masters he learned about usability research but wanted to go step further. He wanted to experiment with involving the user in the design and research process. This was the starting point for his PhD at the Royal College of Art in London, where he developed his ‘Design Documentaries’ method. This method took the form of a visual storytelling format that brings the everyday life of people into the design process, allowing it to act as a source of inspiration for designers. This method is often used by his design research firm STBY. For example, in a project commissioned by Panasonic called Living Sustainably, STBY researched how people in the US can live a sustainable lifestyle. This isn’t a question they could answer right away. They first had to understand peoples lifestyles and needs. By creating a series of design documentaries, they were able to create videos that communicated a range of intimate insights into their lives and opinions, telling their stories in a way that could both inform and inspire. STBY helped Panasonic to incorporate these insights into their future concept developments and business model development.
Design documentaries start from the idea that understanding is the first step in creating meaningful solutions that could enrich peoples lifestyles. Also, they make things visual, which helps people to understand. Empathy is an important skill in this context, the ability to put yourself in someone else his or her shoes, which really helps to open up to personal experiences that help you understand that persons needs.
Bas focused on the importance of making things visual for designers and artists in a research context. It is a way to express and share their knowledge. It allows not only peers but also people in other disciplines to interpret this knowledge and create new insights. Making an original contribution to knowledge then creates an ongoing debate that pushes interdisciplinary development forward. Bas pointed out that working in between fields will become increasingly important. Several problems that our society is faced with today, are too complex to be solved within one disciplinary field.
Research through design is a way of creating new meaning by visual storytelling. This vision raises interesting questions about the role of the designer in society. Should designers limit themselves as the makers of objects, or can they also adopt a new role as the makers of meaning? I think, as Liesbeth Huybrechts pointed out in her Thesis, designers can become makers of hybrid things, creating both objects and meaning.